Founder & Owner, Frontrunners

Rob was a runner at Western University. He relocated from Calgary to Victoria in 1987, and opened the store in 1988. A former elite marathoner, Rob is the chair of the Terry Fox Centre, a founding sponsor of Every Step Counts, a cabinet member for the not-for-profit Cool Aid Society, and founder of Kenya’s Rift Valley Marathon and run camp.

Co-Partner, Frontrunners

Nick began as a sponsored athlete of Frontrunners in 1997. After completing his degree at the University of Victoria he opened Frontrunners Westshore with friend Mark Nelson in August of 2005. In 2010, Rob and Nick merged Westshore and Victoria under one company and in 2014 opened Frontrunners Shelbourne.

Owner, Frontrunners Nanaimo

Stefan began working at Frontrunners Victoria in 1994 while attending
the University of Victoria. Always passionate about sport, working at
Frontrunners introduced him to a community of people that shed light on a
lifestyle beyond the competitive side of athletics. Hatched on runs and
bike rides with Norm, a business plan was formed and in 1999
Frontrunners Nanaimo was born. Happiest out on the trails on the water,
Stefan still loves jumping into trail races or going on adventures with
his friends, his wife, and his two boys.

Owner, Frontrunners Nanaimo

Norm began working at Frontrunners Victoria in 1995 while also attending
the University of Victoria and competing in everything from triathlons
to mountain biking. His Bachelor of Environmental Science Degree somehow
prepared him for the world of being a retail entrepreneur, a journey
that began in 1999. Norm also has a passion for putting on events and
hosted the first New Balance Half Iron as a way to pay off student loans
and has been instrumental in building the cyclocross community on
Vancouver Island through the Cross on the Rock Cyclocross series. When
not working Norm can usually be found on the trails or on the water,
usually with kids in tow.